Beer

Client: Miller Brewing Co., Milwaukee, WI
Introduction: June 1, 2003
Size of Run: 5,400
Distribution: Supermarkets
Dimensions (H x W x D): 6' x 6' x 3'
Weight: 1 lb.
Producer: Zipatoni, St. Louis, MO

Client: Labatt USA / DVC World Wide, Norwalk, CT
Introduction: April 1, 2004
Size of Run: 3,100
Distribution: On- and Off-premise accounts
Dimensions (H x W x D): 1'11" x 9" x 10"
Weight: 4 lb.
Producer: Global Marketing Group World Wide LLC, Fair Lawn, NJ

Client: Barton Inc., Chicago, IL
Introduction: January 1, 2004
Size of Run: 5,500
Distribution: On- and off-premise accounts
Dimensions (H x W x D): 36" x 26"" x 0.25"
Weight: 7 oz.
Producer: Baird Display, Milwaukee, WI

Client: Madden Communications Inc., Wood Dale, IL
Introduction: May 14, 2004
Size of Run: 500
Distribution: Convenience Stores
Dimensions (H x W x D): 3' x 2' x 6"
Weight: 8 lb.
Producer: Everbrite LLC, Greenfield, WI

Signage was needed to promote the "Bud" family of products -- in particular, the client's Amber Bock brand -- for liquor and off-premise stores. An Oktoberfest-themed dangler was created, with the following details:

• Large diameter. The larger size of the dangler creates greater visibility in-store.
• Economical materials. Vinyl banners were added to an extruded hoop with a vinyl profile.
• Combined brands. Budweiser and Amber Bock logos can be seen all around the circular display.

Design Data