Beer

Number of Displays: 1,000
Producer: Heritage Sign and Display Inc., Nesquehoning, PA
Comments: Anheuser-Busch's framed "True Pioneers" poster for Black History Month features artist Cbabi Bayoc's caricatures of Marvin Gaye, Nikki Giovanni, Bill Russell and Grandmaster Flash.

Client: Anheuser-Busch Inc., St. Louis
Introduction: Spring 2005
Producers: The Sparks Agency, St. Louis (cross-promotion program); Garlich Printing, Fenton, MO (production)
Comments: Millions of P-O-P pieces help link the Budweiser brand with summer drinking occasions, particularly outdoor grilling. Here are a case card (left) and a vista box display.

Retailer: Vons
Location: Los Angeles

Retailer: Kroger
Location: Cincinnati

Retailer: Kroger
Location: Cincinnati

Retailer: Kroger
Location: Cincinnati

Retailer: Kroger
Location: Cincinnati

Retailer: Kroger
Location: Cincinnati

Client: Madden Communications Inc. on behalf of Miller Brewing Co., Wood Dale, IL
Size of Run: 444
Production Date: Sept. 28, 2004
Duration: Permanent
Producer: Everbrite LLC, Greenfield, WI