Coors Light Texas Ice House
Client: Molson Coors Brewing Company, Golden, CO
Producer: The Integer Group, Lakewood, CO
Size of Run: 355
Production Date: May 2005
Comments: Traditional Texas Ice Houses are part convenience store, part beer joint and part community center. Coors tied into this Texas institution with their cold equities. Materials include 3/4-inch unfinished pine, plastic awning and metal fixtures. Texas retailers used the display both indoors and outdoors.
