Beer

Retailer: Smith's Food & Drug
Location: Las Vegas

All beer merchandising looked alike this year

Client: Anheuser-Busch Inc., St. Louis
Producer: Meyers Display, Minneapolis
Size of Run: 1,132
Production Date: April 2006
Comments: These mobiles were hung above case stacks of Busch and Busch Light beer in select retail markets.

Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 2,885
Production Date: January 2006
Comments: The Michelob Ultra Amber P-O-P program included a neon wall sign, illuminated bottle glorifier and injection-molded plastic tap handles. The program supported the national rollout of the new A-B brand.

Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 1,765
Production Date: June 2006
Comments: Placed behind the bar, this glorifier celebrates the Chinese heritage of the brand and illuminates an actual bottle of Harbin.

Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 1,100
Production Date: December 2006
Comments: Sent specifically to on- and off-premise locations in Texas, this neon is 6 feet wide and has a lifespan of three years.

Client: Anheuser-Busch, St. Louis
Producer: Rapid Displays, Chicago and Union City, CA
Size of Run: 4,162
Production Date: November 2006
Comments: This case stacker continues Michelob's 12-year tradition of providing a fireplace as the brand's key holiday merchandising vehicle.

Client: Madden Communications, Wood Dale, IL, for Miller Brewing Co.
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 2,365
Production Date: March 2006
Comments: This Miller Genuine Draft sign features a rolled metal frame, LED lighting system and injection-molded ABS plastic.

Client: The Integer Group, Lakewood, CO
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 350
Production Date: May 2006
Comments: This distortion-formed, screened plastic sign with neon and LED chase lights helped to anchor case stacks of Coors Light in off-premise locations.