Beer

Retailer: Dominick's
Location: Chicago

All beer merchandising looked alike this year

Retailer: Smith's Food & Drug
Location: Las Vegas

Client: Anheuser-Busch, St. Louis
Producer: Rapid Displays, Chicago and Union City, CA
Size of Run: 4,162
Production Date: November 2006
Comments: This case stacker continues Michelob's 12-year tradition of providing a fireplace as the brand's key holiday merchandising vehicle.

Client: Madden Communications, Wood Dale, IL, for Miller Brewing Co.
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 2,365
Production Date: March 2006
Comments: This Miller Genuine Draft sign features a rolled metal frame, LED lighting system and injection-molded ABS plastic.

Client: The Integer Group, Lakewood, CO
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 350
Production Date: May 2006
Comments: This distortion-formed, screened plastic sign with neon and LED chase lights helped to anchor case stacks of Coors Light in off-premise locations.

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser
Distribution: Liquor Stores
Number of Stores: 600
Production Run Quantity: 734
Introduction: February 2006
Intended Duration: 3 months
Dimensions (H x W x D): 11" x 22" x 26"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Meyers, Minneapolis, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications, Wood Dale, IL, for Miller Brewing Co.
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 459
Production Date: August 2006
Comments: This sign for on-premise accounts uses both LEDs and fluorescent tubes as light sources.