Coors Light NFL Prestige Neon Sign
Client: Coors Brewing Company
Country of Production: United States
Distribution: Supermarket, drug and convenience stores in U.S.
Intended Length of Use: 36 months
Producer: Everbrite LLC
Secondary Company: The Integer Group
Unit Cost: Under $300
Production Date: 5/15/2007
Number of Displays: 475
Objectives: 1. Promote awareness of Coors Light's status as the Official Beer Sponsor of the NFL. 2. Reinforce equity in the Coors Light/NFL Sponsorship.