Corona Shamrock Neon Sign
Client: Crown LLC
Country of Production: United States
Distribution: On-premise locations in the U.S.
Intended Length of Use: 36 months
Producer: Everbrite LLC
Unit Cost: Under $200
Production Date: 1/19/2007
Number of Displays: 360
Objectives: The primary purpose is to drive Corona sales and build brand images by linking Corona with St. Patrick's Day celebrations and provide a sign that can work year-round in Irish-themed establishments.