News Briefs

Target has teamed up with global commerce platform Shopify to offer products from new and trendy merchants on Target Plus, the retailer's third-party, invite-only digital marketplace. 

As of June 24, U.S. companies that work with Shopify can apply to join Target Plus through Shopify’s Marketplace Connect app. The partnership enables the Minneapolis-based retailer to hand-select popular and emerging Shopify products and brands, such as those from True Classic and Caden Lane. 

Target also will be the first mass retailer to offer select Shopify products in its physical stores in the months to come, according to a media release. 

[Also Read: Why Target’s Website is Invite Only to Outside Retailers]

"Target Plus invites consumers to explore a curated collection of products from vendors we trust, so they can shop our assortment with confidence," Cara Sylvester, executive vice president and chief guest experience officer, Target, said in the release. "Our partnership with Shopify extends the breadth of thoughtfully designed and affordable items available to discover and enjoy as part of Target's distinctive mix of brands shoppers love." 

Launched in 2019, Target Plus leverages in-house “curation experts” to hand select and invite trending, premium, direct-to-consumer and national brands to sell on the third-party marketplace within Target.com. The marketplace now features more than 2 million products from 1,200-some suppliers, such as Crocs, Maui Jim and Timberland.

"Partnering with Target helps high-growth brands like Caden Lane and True Classic reach millions of new loyal customers and take their business to the next level," added Harley Finkelstein, president of Shopify. 

Dollar General has appointed Tony Rogers as senior vice president, chief marketing officer. 

Rogers will lead the development and execution of the retailer’s marketing, brand, media and personalization strategies across all channels, including digital properties and the DG Media Network, Dollar General’s retail media business.

[ALSO READ: Dollar General Bolsters Omnichannel Ad Offerings, Insights]

Rogers has more than 25 years of experience and held several senior executive roles prior to joining Dollar General, most recently as CMO at Signet Jewelers. Prior to that, he spent more than 17 years at Walmart serving in a number of positions, including chief member officer at Sam’s Club, CMO at Walmart (China and then U.S.) and senior vice president of marketing.

“I am excited to welcome [Rogers] to Dollar General,” Emily Taylor, executive vice president and chief merchandising officer, said in a media release. “His proven ability to drive innovative personalized marketing strategies that enhance brand positioning, connect with consumers and drive growth will elevate our customer engagement and support our key initiatives here at Dollar General.”

Rogers earned both his Bachelor of Business Administration in accounting and Master of Business Administration in marketing from The University of Texas at Austin.

Kroger Precision Marketing (KPM), the retail media arm of Kroger’s 84.51 data science and loyalty subsidiary, has introduced new Meta (i.e., Facebook and Instagram) advertising capabilities that personalize product recommendations and enhance online sales reporting. 

Applying KPM’s retail insights to Meta ads allows brands to serve a list of recommended products within an ad unit, according to a media release.

In addition to traditional media metrics, advertisers see aggregated reporting on retail sales metrics, including online purchases. 

The capabilities will be available to all advertisers later this summer and feature:

• Custom Product Catalogs: Personalized ads for relevant users with products dynamically selected from the advertiser’s catalog.
• Shoppable Ads on Meta: Consumers see a product list curated by the brand and then click to directly enter the Kroger shopping experience.
• Conversion-Based Optimizations: Ads are optimized for specific online conversion events such as add-to-cart and checkouts.
• Product-Level Reporting: KPM will report online sales at the promoted product level. Offline sales are expected to be added to the reporting later this year.

“We’re excited to bring this retail media capability to life with Meta,” Cara Pratt, senior vice president, KPM, said in the release. “By working with Meta, Kroger Precision Marketing can customize product recommendations and fuel conversion campaigns through sales-optimized media."

“Media optimizations rooted in retail sales are essential for brand growth,” Pratt added. “This collaboration with Meta is one more way we are enabling relevant reach, actionable content, and measurable performance across the media landscape.”

Albertsons Cos. has added a new method to deliver in-store discounts digitally through a partnership with San Diego-based Vizer. 

The capability enables brands to send shoppers mobile offers via email after they scan a code in stores. The offers don't involve the retailer’s For U loyalty program.

Vizer tested its first Albertsons offer with Health-Aid kombucha, offering shoppers a BOGO deal. 

Co-founder and CEO Samantha Pantazopoulos demonstrated how to redeem the deal in a video posted on LinkedIn on June 12. At the dedicated “Specialty Drinks” refrigerator at her local Vons, she scans an at-shelf code using a smart device, which directs to a landing page prompting users to enter an email, then delivers the discount bar code to use at checkout.

The offering is available at select banners, including Safeway, Vons, Pavilions and Albertsons.

Vizer (short for “incentive”) originated as a consumer-facing fitness app leveraging incentives and behavioral economics to encourage healthier habits, according to the company website. But in 2024, the company shifted to an enterprise platform, and it now works with retailers and brands to deliver special offers. 

Harps Food Stores, a regional grocery chain across the South and Midwest, has expanded its physical advertising touchpoints through a new partnership with in-store retail media network Grocery TV (GTV). 

GTV’s digital screens/displays will roll out to 145 Harps stores in Arkansas, Kansas, Louisiana, Missouri, Mississippi and Oklahoma. The displays will be placed near checkout and high-traffic areas. 

Harps will use GTV’s Content Management System (CMS) to launch and track in-store digital campaigns, increase visibility and enhance the shopper experience with timely, in-store messaging, per a media release.

This partnership increases GTV’s network to more than 4,800 stores.  

"Grocery TV has allowed us to modernize our in-store marketing and simplify campaign management through their intuitive CMS," said David Ganoung, senior vice president of marketing and chief marketing officer at Harps. "Best of all, they've handled the heavy lifting in terms of setting up and managing the network, so that we can focus on digitizing our in-store campaigns and providing a cohesive experience for our customers."

Hear from Grocery TV's CEO at Retail Media Summit in Chicago

CEO Marlow Nickell will present at P2PI's June 25-27 event alongside Media, Ads + Commerce's Andrew Lipsman and Kinesso's Amie Owen to discuss “How Brands (and Retailers) Grow with In-Store Retail Media." In this session, they'll cover:

• How brands and retailers should be evaluating in-store retail media as part of their broader marketing strategies.
• What's working (or not working) in terms of the execution of in-store retail media.
• Micro and macro changes that need to occur in order for brands and retailers to fully realize the potential of in-store media.

Learn more and register now.

Home improvement retailer Lowe's promoted Jennifer Wilson to senior vice president, chief marketing officer, effective June 10.

As CMO, Wilson will oversee strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe's retailer media network (One Roof Media Network), according to a company statement. 

In her expanded role, she will also build out a new customer experience integration organization designed to deliver end-to-end customer journeys. Wilson will continue to report to Bill Boltz, executive vice president of merchandising, and remain focused on delivering integrated marketing and merchandising strategies.

Wilson, who has more than 20 years of experience in marketing and merchandising, joined Lowe's in 2006 and most recently served as SVP, enterprise brand and marketing. She has held multiple leadership roles with the retailer, including VP of integrated marketing, and merchandising VP of paint. Before joining Lowe's, she held various leadership roles at advertising and marketing agencies. She also serves on the board of directors for the Ad Council. 

"[Wilson’s] extensive marketing, merchandising and home improvement experience positions her well for this expanded role," Marvin Ellison, Lowe's chairman and CEO, said in the statement. "She's consistently moving Lowe's forward, as recently demonstrated by the successful launch of our MyLowe's Rewards loyalty program and [One Roof Media Network]. [Wilson] brings a data-driven approach and is helping us develop a deeper understanding of the customer."

"I am humbled and excited for the opportunity to continue elevating this great brand by leading a talented team of people who are customer and data obsessed," Wilson added. "Working together with the exceptional talent across the business, our goal is to continue to unlock value for our customers while delivering business results for Lowe's."