Dentsu, Inc.

Albertsons Media Collective's Brian Monahan walks P2PI through the promotion, which matches CPG retail media investment with enterprise media dollars, and explains why recent changes in leadership have made it possible.

Here are some key strategies CPGs and retail media networks can implement in tough times, writes Jeffrey Bustos of Merkle.

Bustos is known in the industry as the architect of industry retail media measurement standards for the U.S., Australia and Europe.

This growing global alliance was created to help marketers enhance retail media performance in real time with metrics like total share of search and out-of-stock data.

Clinch shares tactics for collaborating on dynamic creative optimization for efficiency and campaign success.

Kinective Media uses traveler insights to create “anonymized audience segments” that marketers can reach via the airline's touchpoints, including its mobile app and in-flight screens.

The 13th annual ranking of companies behind the “Most Effective” marketing initiatives names multiple P2PI members, including Mondelez’s Oreo, which entered the top 5 for brands for the first time. 

Hy-Vee, Macy’s and global media and digital marketing company Dentsu have added to and shaken up their retail media-related teams in recent weeks.

IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ and Wallapop have partnered with PubMatic in the development and launch of Convert, PubMatic's unified self-service ad platform.

Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023.