This growing global alliance was created to help marketers enhance retail media performance in real time with metrics like total share of search and out-of-stock data.
Kinective Media uses traveler insights to create “anonymized audience segments” that marketers can reach via the airline's touchpoints, including its mobile app and in-flight screens.
The 13th annual ranking of companies behind the “Most Effective” marketing initiatives names multiple P2PI members, including Mondelez’s Oreo, which entered the top 5 for brands for the first time.
IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ and Wallapop have partnered with PubMatic in the development and launch of Convert, PubMatic's unified self-service ad platform.