Retail Intel Series 2025
Reimagining the Future of In-Store
Our Retail Intel Series features special retailer and brand guests in each episode. Join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.
The Path to Purchase Institute invites you to listen in to a discussion with executives from today’s leading retail chains, emerging brands and parallel industries as we dive into the issues impacting the evolution of retail.
Attendees will:
- Hear firsthand retailer insights and experiences navigating successes and challenges in the market.
- Discover how changing shopper behavior is reinventing retail across various segments.
- Explore the shifting dynamics that will impact commerce marketing across all channels of the retail arena.
Sign up now to gain insights, get inspired and go enact change at your own organization with the learnings from Retail Intel 2025.
Creativity in Commerce
Dan Sabanosh, Director of Shopper Marketing, Great Northern Instore
Charlie Menchaca, Managing Editor, Path to Purchase Institute
Retail Roundup 2025
Dan Sabanosh, Director of Shopper Marketing, Great Northern Instore
Charlie Menchaca, Managing Editor, Path to Purchase Institute
Gen Z Health and Beauty
Speakers:
- Kalindi Mehta, Global VP for Foresight and Predictive Analytics, The Estee Lauder Companies
- Paul Loux, VP, Store Design & Experience, Ulta Beauty
- Shannon Randlett-Romano, VP, Commercialization & Business Development, Therabody
- Dan Sabanosh, Director of Shopper Marketing, Great Northern Instore
- Charlie Menchaca, Managing Editor, Path to Purchase Institute
In-Store Shopping: A Closer Look
For the fifth straight year, the Path to Purchase Institute partnered with Great Northern Instore to survey individuals about the in-store shopping experience. We surveyed 1,000 shoppers in February to understand their shopping behaviors and any changes in their shopping habits. Once again, we covered their preferences for in-store versus online shopping. And for the first time we examined how they use retailers’ mobile apps when shopping.
Join us to learn:
- How shoppers perceive in-store displays and messaging;
- What are shoppers’ in-store pain points;
- What drives in-store impulse purchases these days;
- How often shoppers purchase private-label products across store types;
- And shoppers’ future outlook, including their anticipated spend across categories.
Dan Sabanosh, Director of Shopper Marketing, Great Northern Instore
Charlie Menchaca, Managing Editor, Path to Purchase Institute
Home Improvement Innovation
From the professional to the DIYer, the home improvement channel offers something for everyone. How can CPG brands work with retailers to elevate their programs and better connect with consumers? This retailer and brand panel will discuss best practices and recent wins in the market. The panel will also explore the impact of retail media and ways to improve the shopping experience.
- Michelle Schumaker, Director, Media Strategy & Planning, Scotts Miracle-Gro
- Tommy Greenberg, Director of Sales – Hardlines, Lowe's Media Network, Lowe's Home Improvement
- Michelle Balcerzak, Senior Manager, Retail Activation, Whirlpool Corp.
- Dan Sabanosh, Director of Shopper Marketing, Great Northern Instore
Charlie Menchaca, Managing Editor, Path to Purchase Institute
