Family Dollar and Coca-Cola Co. are activating their joint sponsorship of the Boys \u0026amp; Girls Clubs of America with a yearlong \u0026quot;Make Every Sip Count\u0026quot; fundraiser.The partners have pledged to give the nonprofit 15% of the proceeds from select Coke products purchased in stores throughout 2018, guaranteeing a minimum donation of $500,000 and capping the contribution at $1 million. Power wings and racks promoting the effort in stores depict Boys \u0026amp; Girls Club alumnae Brooke Bennett, an Olympic gold medalist, or retired Women\u0026#039;s National Basketball Association player Swin Cash. Coke tapped both athletes to star in promotional videos shared on its YouTube channel. (See below.)Additional marketing support includes radio spots, a flap on the retailer\u0026#039;s March 5 circular and a March 31 email blast.In related activity, Family Dollar partnered with Boys \u0026amp; Girls Clubs of America sponsor Mars Inc.\u0026#039;s M\u0026amp;M\u0026#039;s to make a $75,000 donation to the organization this month. An April 9 circular feature, and April 18 Facebook and Twitter updates tout the contribution. Family Dollar also used a feature in the digital version of that circular and concurrent Facebook and Twitter updates to solicit online donations in honor of the organization\u0026#039;s celebration of National Boys \u0026amp; Girls Club Week from April 9-13.