P-O-P Showcase: Best-in-Class Activations From Kraft Heinz, Anheuser-Busch, Sony, Others
Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments. (Click on the images below to expand.)
With an opportunity to showcase their best work, the P-O-P producers themselves submitted the images based on editorial calls we made to our P2PI community.
Brands: Shock Doctor, Kool-Aid
Retail partner: Dick's House of Sport
Display manufacturer: Frank Mayer
Shock Doctor teamed with Kraft Heinz's Kool-Aid to launch a flavored mouthguard line featuring the popular fruit drink. To kick off the collaboration, Shock Doctor needed a special retail display for Dick's House of Sport sites across the country. Featuring the Kool-Aid Man built out of a decorated urethane mold bursting through a brick backer wall, the display draws attention to the mouthguards merchandised underneath. Added left and right wings made of powder-coated sheet metal with a magnetic graphic to draw the consumer in and create a focal point for the display.
Brand: YamaLube
Display manufacturer: Innovative Marketing
This display features SEG panels on three sides, an illuminated header and gravity-feed shelves with underlighting so that the product is the hero. The display can support nearly 1,000 pounds of product.
Brand: Kona Big Wave (Anheuser-Busch)
Display manufacturer: Bish Creative
For Kona Brewing, the objective was to reproduce a beautiful Hawaiian beach so consumers could imagine themselves enjoying a cold Kona. The marketing team wanted to bring a realistic, eye-catching, theatrical experience for Kona, a premium beer targeting consumers 25-45. Utilizing the specifications of a real van, incredible detail was put into replicating this van with its miniature Kona surfboards. A 3D-rendered model was created for authenticity. One hundred displays were purchased by the distributors.
Brand: Hisense
Retail partner: Costco
Display manufacturer: TransWorld (The Royal Group)
Hisense launched a permanent endcap at Costco to promote its 100-inch mini LED ULED TV and soundbars, while reinforcing its Club World Cup '25 partnership. The display dramatized the TV's scale with warm wood tones, dimensional slats and a three-dimensional illuminated logo to cut through clutter. Clear icon-driven graphics highlighted features and member value. Built for durability and traffic, it shipped fully assembled for easy installation. Third-party logistics ensured placement of TVs in 305 clubs across North America.
Brand: SteelSeries
Retail partner: Target
Display manufacturer: Quad
Breaking into Target for the first time, SteelSeries needed a retail presence as bold as its gaming legacy. Quad brought that vision to life with a custom 3-foot display featuring high-impact visuals, premium materials and immersive sound elements that let shoppers see, touch and hear what premium gaming feels like. Built for impact and longevity, the modular design allows for seamless message updates as technology and shopper behavior evolve. Rolled out in 850 stores, the display elevated SteelSeries as a go-to choice for performance-driven gamers and gift buyers, resulting in a 40% lift in sales during the competitive holiday season.
Brand: Eucerin
Retail partner: CVS Pharmacy
Display manufacturer: The Royal Group
Eucerin wanted an engaging floorstand to facilitate a rollout in CVS. Originally planned for lithographic printing, TRG recommended flexographic printing, cutting costs nearly in half while still delivering a premium metallic finish. By applying metallic color through flexo, TRG achieved the visual impact of litho lamination without the added cost or complexity. Easy to assemble and 100% compliant with execution standards, the display was delivered on time and on budget. The striking design, with its distinctive shape and high-end look, captured attention in-store and drove engagement.
Brand: Sony
Retail partner: Best Buy
Interactive display partner: OnQ
OnQ worked with Sony to transform its existing totem structure into an interactive shopping experience where customers can self-educate about Sony's expansive digital imaging portfolio. The centerpiece of the new display is a vertically oriented, 27-inch touch-interactive screen that serves as an important inspiration touchpoint where customers learn how Sony's digital imaging products can help them realize their creative aspirations. In addition to self-educating customers shopping on their own, the interactive display also serves as an assistive tool for sales associates to help guide customers to their ideal digital imaging solution.
Brand: Stanton
Display manufacturer: Innovative Marketing
Innovative Marketing designed a cutting-edge display system to align with Stanton's reimagined brand identity. Featuring captivating elements to reflect the brand's timeless luxury, each modular unit is packaged to optimize pick/pack customization. This meticulously designed system offers maximum flexibility in merchandising configurations for each location. Cost-effective overseas production and optimized container load studies reduced shipping volume by more than 50%.
Brand: Brother
Display manufacturer: Innomark
Brother wanted to attract attention and generate awareness for its industrial sewing and embroidery division through local, specialized dealers. The brand partnered with Innomark and RWOB to create a display that highlights the Aveneer EV1 machine and educates shoppers on its benefits. This plug-and-play unit combines acrylics, second-surface printing and RGB lighting to create a "wow" factor and achieve a beautiful edge glow effect. The header emphasizes the machine's luxury status and lists primary benefits, while the base encourages shoppers to learn more through a QR code. Store associates simply unpacked, placed and plugged in.
Brand: Sparkling Ice
Display manufacturer: Bish Creative
The launch of Sparkling Ice caffeinated targeted consumers 25-45 who enjoy the Sparkling Ice flavors and want an additional boost throughout the day. The objective was to create an eye-catching, moveable and easy-to-shop display to entice consumers. This display was made from powder-coated metal with gravity-fed-designed shelving units to allow ease of shopping for the consumer and easy replenishment for store personnel. Since the display was set up by route drivers, a 100% compliance was achieved, and sales were 60% above forecast.
Retail partner: WinCo Foods
Display manufacturer: Applied Merchandising Concepts
Applied Merchandising Concepts worked with WinCo stores to develop a fixture that merchandises many of the smaller add-on items relating to birthday celebrations. Prior to this, many of the related items were found in various aisles throughout the store. By providing a permanent home in the bakery section, both sales and customer shopping experience increased. WinCo especially liked the hidden added storage space at the bottom of the rack allowing for overstock to be available as needed.
Brand: Tom Ford (Marcolin)
Retail partner: MyEyeDr.
Display manufacturer: TransWorld (The Royal Group)
Marcolin partnered with Trans World to create a premium etagere merchandiser for Tom Ford sunglasses. Fifty-five units were produced, featuring a piano-finished black body, low-iron tempered glass shelves for superior clarity, and polished stainless-steel accents. The fixture is crowned with an illuminated, three-dimensional Tom Ford logo in chrome and anchored by a base with locking storage drawers. Every detail — from material selection to execution — was designed to mirror the sophistication and luxury synonymous with Tom Ford.
