P-O-P Showcase: Best-in-Class Activations

Brand: Hatchimals Alive
Retail partner: Walmart
Display manufacturer: Hang Yick

Hang Yick produced more than 2,000 eye-catching, egg-themed half-pallet units for Walmart. Each display featured lenticular eyes and motion-activated sound boxes, captivating shoppers and bringing the magic of Hatchimals to life. Designed in collaboration with Saatchi & Saatchi X and Spin Master, this innovative display reintroduced the brand in October 2024.

Brand: Eaton
Retail partner: Lowe’s
Display manufacturer: Frank Mayer

Eaton approached Frank Mayer to design and develop an 8-foot display bay to feature its power management products at more than 1,700 Lowe’s stores in the U.S. Designed for long-term use, the fully modular “pod” system tailored to Eaton’s needs. Each of the seven pods is categorized and features illuminated fins that align with product packaging. Additionally, the displays are user-friendly for plug-and-play installation, and pods can be easily swapped out for updates.

Brand: Quip
Display manufacturer: Smurfit Westrock

Quip and Smurfit Westrock collaborated to create this endcap display, which supported the launch of the brand’s 360 oscillating electric toothbrush at a national retailer. The goal was to capture attention, embody Quip’s sleek brand identity, and engage price-conscious young adults. Engineered to hold up to 30 pounds of product, the display used recyclable materials with a sophisticated, minimalist design. The pre-packed, user-friendly design streamlined shipping and assembly. It achieved a 70% execution rate in stores.

Brand: Hismile
Retail partner: CVS Health
Display manufacturer: The Royal Group

The Royal Group created a sustainable, permanent display for Hismile, an oral care brand with sleek, color-coded packaging. The display was designed to enhance product appeal without overshadowing it. Using durable, sustainable triple white falconboard, the display outlasted typical corrugated units, with a lifespan of six months. The minimalist design complemented Hismile’s playful packaging, with digitally printed graphics on a white background. In just seven weeks, 1,900 displays were produced and shipped.

Brand: Hisense
Retail partner: Best Buy
Display manufacturer: Trans World Marketing

Trans World Marketing produced an endcap display that was able to overcome having low floor space share in a high traffic area within Best Buy. An illuminated 3D brand header attracted the shopper from multiple areas of the store. Push button activations allowed the shoppers to interact with the various product features. Messaging areas on the display emphasized the features and benefits of the product to further educate the shopper.

Brand: Fishwife
Retail partner: New Seasons, Jimbos, Deciccos, Publix (select locations)
Display manufacturer: White Oak Display & Design

White Oak created this countertop display to be a shopper stopper. It leverages Fishwife’s vibrant branding and artwork in a unique shape to draw attention. Acrylic strips keep the product in place without blocking shoppers from seeing the packaging. The display’s varied slot sizes allow retailers to mix and match different tinned fish flavors based on current demand.

Brand: Pampers Easy Ups
Retail partner: Walmart
Display manufacturer: Ad Art Company

As Procter & Gamble launched Pampers Easy Ups featuring character prints from the animated TV series “Bluey,” 500 Walmart stores executed a 3D endcap display designed by Saatchi & Saatchi X and produced by Ad Art Company. The displays, strategically positioned next to the baby products aisle, not only attracted attention but also encouraged customer interaction, significantly boosting product visibility and enhancing the shopping experience. Through vibrant colors and creative design, these displays effectively spotlighted the collaboration between Pampers and “Bluey.”

Brand: Cobra
Display manufacturer: Innomark

Cobra wanted a unique and attractive display to introduce and showcase its Darkspeed driver at retail, tradeshows and special events. Innomark incorporated some of the primary elements from the Darkspeed product launch. One of the most notable features is the customized polycarbonate “D” and “S” on either side of the main graphic panel. A small divot in the bottom of the base anchors the club, while custom hardware allows it to be positioned at an angle. The finished display was delivered fully assembled for easy execution in the field.

Brand: Bodyarmor
Display manufacturer: Peachtree Packaging & Display

For Bodyarmor’s fall, football-themed activation, Peachtree crafted a sturdy floor display that secured high-traffic real estate in stores and was used to gain attention. The majority of the detail work was done before the customer team touched it. Teams were given suggestions on how to best use the space for stacking cases, but they also had the freedom to be creative. The corner modules on each side allowed product to be "nestled" into stacks that allow for increased floor usage. The stadium structure acted as a bridge between the two column areas.

Brands: Pringles, Cheez-It
Display manufacturer: Siffron

Seeking to boost impulse sales with permanent displays for c-stores and alternative channels such as airports, Kellanova needed versatile, space-efficient displays that accommodated various package types. A spinner-style display was the ideal solution as it maximizes product variety and accessibility. Two custom rotors — one with pegs for bags and another for canisters — ensured flexibility. A clear, injection-molded rotor created a floating effect, and branded signage enhanced visibility. The tool-free, compact design simplified distribution and setup. The brand estimates a 25% to 30% sales lift, leading to continued expansion of the program.

Brand: InComm Payments
Display manufacturer: Smurfit Westrock

InComm Payments, in partnership with Smurfit Westrock, created a high-impact temporary gaming display for a promotion at a leading drugstore. The goal was to drive customer engagement and excitement about gaming while promoting partner brands and gaming-adjacent products. The display featured an angular structure and a recognizable gaming controller graphic, capturing the gaming style and providing visual cues to customers. The dynamic design was achieved cost-effectively, with meticulous construction and seamless assembly, prepacking and shipping, ensuring a smooth client experience from production to retail placement.

Brand: Frigidaire
Display manufacturer: The Imagine Group

Imagine partnered with Electrolux to bring the Frigidaire brand’s rich history to life with a striking timeline display at Electrolux headquarters. This installation showcases key milestones in a sleek, modern format, seamlessly blending brand heritage with contemporary design. Layered elements and bold typography create depth, while a cohesive color palette ensures a polished and elevated look.

Brand: Hibbett
Display manufacturer: The Imagine Group

For the holiday season, Hibbett’s campaign shined bright with a gold in-store display. Imagine partnered with Hibbett to craft a bold, metallic-inspired execution featuring shimmering gold ribboned gift boxes, chic gold-framed posters and a striking centerpiece that showcased the season’s must-have footwear. Gold tones, dynamic lighting and layered textures elevated the display, reinforcing their theme.

Brand: Tonies
Retail partner: Target
Display manufacturer: The Royal Group

The Royal Group created an interactive demo unit for Tonies in Target’s toy department. The design, which aligned with Tonies’ brand, utilized durable yet cost-effective materials like styrene and vacuum-formed components to ensure resilience during shipping and in-store use. A prototype was tested for aesthetics and functionality, featuring a “try me” button with brief audio clips — 10-12 seconds for the Content and Clever products, and 20 seconds for Creative. Extensive audio testing ensured sound clarity. The result was an engaging display that boosted sales, improved brand presence and enhanced the shopping experience through increased dwell time and conversions.

Retail partners: HT Hackney, Core-Mark, Imperial, SAS Performance Food, Chevron, Stinker
Display manufacturer: Applied Merchandising Concepts (AMC)

AMC has been supplying retailers and distributors with thousands of candy/snack/bakery racks every year for more than 20 years. Peg merchandising options and specialty shelves have been added over time to accommodate peg products and other specialty items. Mobile wheel kits are available for when a store wants portability. Additionally, custom racks can be produced with 10 to 12 weeks.

Brand: Amazon Kindle Scribe
Retail partner: Best Buy
Display manufacturer: Trans World Marketing

Amazon partnered with Trans World Marketing to create a visually distinct 1-foot endcap display for the Kindle Scribe at Best Buy. The design incorporated Amazon’s signature color scheme and a wood grain aesthetic. Key features included streamlined security brackets allowing maximum product visibility and customer interaction, a clear guide ledge for the stylus highlighted the magnetic attachment to the product, and highly visible graphics created brand recognition. The display was designed to be future proof as it allows for product updates. 

Brand: Eaton
Display manufacturer: White Oak Display & Design

This simple countertop unit for Eaton was very effective. The graphic provides shoppers with high-level information about Eaton’s electric vehicle charger, including a QR code that supplies more product details. Its compact, light-weight design makes it easy to set up and display wherever it is needed. The real eye catcher is the glowing slot on the charger. The green acrylic collects light and illuminates the slot, simulating the charger’s light without needing a power source.

Retail partners: HT Hackney, Core-Mark, Imperial, QuickMart, TXB
Display manufacturer: Applied Merchandising Concepts (AMC)

AMC developed its LED candy rack lighting kit approximately 10 years ago to elevate the visual at a store level, which was intended to increase sales. Positive feedback led to AMC launching a magnetic under-shelf LED kit for inline store gondola shelving. The candy LED quickly attaches to wire shelves and lights up product. The under-shelf kit LED attaches to the typical metal inline shelving. Also available are accessories that support customer needs, including on/off switches, extender wires and magnetic clips. Custom LED kits can be produced within 10 to 12 weeks.