As consumer budget pressures drive early and value-focused shopping, the retail giant is leaning into a three-tiered promotional calendar and a nostalgia-fueled "Muppet Christmas Carol" campaign to capture holiday spend.
Instead of a glorified search tool, the agentic assistant is designed to hold something closer to a running conversation with shoppers about their food needs.
In this on-demand session, execs from Air Wick and The Krazy Coupon Lady break down how the companies partnered to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.