FAO Schwarz

Target continued its multiyear partnership with FAO Schwarz this holiday season by stocking more than 200 toys from the brand.

The 7,000-square-foot store includes six new and pre-existing toy experiences, including a Barbie doll styling station from Mattel and a “Build your Car by Majorette” station.

The delivery company made updates for easier and quicker holiday shopping, including real-time order tracking and AI-powered search, along with a festive campaign featuring themed collections curated by celebrities.

Recent retail news includes Rite Aid launching an Ello Market private label, and Ace Hardware bringing back one of its ongoing rewards events.

See how retailers including Walmart, Target and Amazon pushed their sales events earlier this year with a sampling of activity.

Among its plans, the retailer will start its price match guarantee earlier and run the promotion longer than usual.

Target has solidified its exclusive holiday collaboration with FAO Schwarz by entering into a multiyear agreement with the toy brand.

New research shows that, when it comes to shopping, the post-Millennial generation may have more in common with their parents and grandparents than their all-too-frequently canonized predecessors.