Walgreens NBA All Star Sweepstakes Display
Client Company: The Dial Corporation
Category: Sales Promotion
Intended Length of Use: 2 months
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $25
Production Date: 7/14/2008
Production Run Quantity: 6,500
Total sales promotion: under $500,000
Other sales promotion techniques used: sweepstakes/contests, tie-in partner promotions/licensing programs, coupons/rebates, promotional special packs