Bridging Omnichannel Gaps: Connecting CMO Strategy to E-Commerce & Retail Media Execution
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Wednesday, February 19, 2025 2:00 PM EST
For CPG brands, omnichannel marketing challenges continue to evolve. Deciding whether to buy CTV through traditional channels or retail media networks — where targeting may be better, but costs are higher — is just one example of the complex decisions marketers face. Add in the need to connect top-of-funnel marketing to e-commerce execution and measure the halo effects of retail media spend on in-store sales, and the stakes grow even higher.
Join Bradley Keefer, Chief Revenue Officer at Keen, and George Musi, Chief Business Officer at Neon (Horizon Media), as they reveal how their partnership solves these challenges. This session will provide actionable insights to help CPG brands align top-down strategy with execution, optimize omnichannel investments and prepare for critical conversations with retail partners.
Speakers:
- George Musi, Chief Business Officer, Neon (Horizon Media)
- Bradley Keefer, CRO, Keen Decision Systems
Jacqueline Barba, Digital Editor, Path to Purchase Institute
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