Krazy Coupon Lady + Unilever’s Integrated Approach to Promotional Success
This presentation highlights the strategic collaboration between Dove, a Unilever brand, and The Krazy Coupon Lady (KCL), emphasizing how Unilever leverages coupon promotions to engage consumers and build brand momentum during key shopping moments throughout the year. The partnership drives increased brand visibility and purchase intent by aligning promotional offers with Unilever’s broader marketing strategy.
The discussion explores effective methods for coupon distribution, including content marketing, digital marketing and in-store activations, showcasing the value of a multichannel approach in reaching diverse audiences. It will also cover an in-depth Mother’s Day case study, illustrating how personalized offers and targeted messaging create emotional resonance with shoppers while delivering measurable results.
In addition, this discussion will feature insights into Gen Z's grocery savings habits, including store preferences, shopping behaviors and savings strategies, offering actionable opportunities for brands and retailers.
Speakers:
Lissette Petry, Senior Manager National Consumer Promotions, Unilever
Kelly McKay, Head of CPG Sales, The Krazy Coupon Lady
Jacqueline Barba, Digital Editor, Path to Purchase Institute
VIEW ON-DEMAND NOW!
Sponsored By:
