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No Frills Builds on Initial Small-Format Success

Loblaw's latest compact supermarket debuts in Toronto's Liberty Village neighborhood.
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Loblaw No Frills Toronto

No Frills, Loblaw Companies' hard discount banner, has opened a second small-format store in Toronto.

The compact supermarket is in the Liberty Village neighborhood, at 42 Hanna Ave. The new location comes on the heels of the first small-format No Frills, which opened at the corner of King and Shaw in June.

The small format stores average 10,000 square feet or less, less than half the size of a traditional No Frills location. 

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"The reaction to the first smaller format store in Toronto was beyond anything we could have imagined. It's made us even more excited about the latest location, here in the vibrant Liberty Village neighbourhood," Melanie Singh, president of hard discount at Loblaw Cos. Ltd., said in a media release. "We know Torontonians are looking for convenience and low prices — but that sometimes those are trade-offs in the downtown core. It was important for us that customers can do a full grocery shop at this location, and still take advantage of the unbeatable prices they expect from No Frills."

Despite taking up half the space of a typical No Frills, the store offers a wide assortment of grocery items that include fresh produce, meat and baked goods. The retailer also says it will offer pricing promotions that are consistent with other No Frills stores as well as locally sourced products that cater to the community, enhanced accessibility to affordable food options within downtown Toronto, and additions such as hot food items and rotisserie selections. 


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