Retail Media Playbook: Campaign Planning & Analysis
REGISTER NOW
Wednesday, April 30, 2025 2:00 PM EDT
Keeping up with the exponential growth of retail media requires Spider-Man-level agility. With most brand manufacturers increasing retail media spend, internal processes and strategies must be continually optimized for incremental growth and long-term success.
Join key thought leaders from the Path to Purchase Institute’s Retail Media Guild (RMG) on April 30 to learn how brands and retailers are:
- Redefining objectives
- Embracing a holistic approach to budgeting and measurement
- Breaking down internal silos
- Fine-tuning creative
- Preparing for advancements such as AI
This candid conversation will build on the insights, best practices and real-world solutions that were recently published in the Retail Media Planning & Analysis Playbook. As part of this, you'll gain a behind-the-scenes look into the RMG, an exclusive, closed-door share group that explores the most pressing trends and innovations across the retailer media landscape.
Speakers:
Joe Frick, VP, Business Development, Retail Media/G-Comm, Goodway Group
Mark Rose, Senior Director, Market Strategy, TransUnion
Prabhpreet Sidhu, VP, Analytics, Mars United Commerce
Patrycja Malinowska, Director of Retail, Path to Purchase Institute
