Made You Look! Launch Smarter With Media That’s Proven to Resonate

4/15/2025

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Wednesday, May 14, 2025 2:00 PM EDT

Consumers today are bombarded with media, making it harder than ever for brands to capture attention and drive action. Traditional A/B testing can identify what works but often fails to explain why, leaving marketers guessing and wasting time and money launching creative that doesn’t resonate. In this webinar, we’ll explore how pre-market testing uncovers hidden consumer insights, ensuring that media, packaging and messaging connect with audiences before they hit the market. By leveraging real-world behaviors and neuroscience-based research, brands can make data-driven decisions that maximize impact while minimizing risk.

Join our expert panel as we dive into the evolving landscape of consumer attention, the power of non-conscious decision-making, and the need for agile testing methodologies. We’ll showcase how brands can test like their customers shop, using analytics and neuroscience-based technology to predict engagement with precision. Whether you’re optimizing digital ads, direct mail or in-store signage, this session will equip you with strategies to refine your creative for maximum effectiveness.

Key Takeaways:

Why traditional testing is too slow for today’s fast-moving market.
How non-conscious cues shape consumer decisions, and how to use them to your advantage.
The benefits of pre-market testing for ensuring media resonates before launch.
How physical media can become as agile as digital through smarter testing methods.
Real-world case studies showcasing the impact of consumer behavior insights.

Speakers:

Jim Miller, VP of Marketing Solutions, Accelerated Marketing Insights by Quad
Shannon Anderson, Director of Client Research, Accelerated Marketing Insights by Quad
Jacqueline Barba, Digital Editor, Path to Purchase Institute