Great Northern Corp.

Here are the latest trends for shopper engagement and education in this product category, writes Great Northern Instore's Dan Sabanosh.

The 2024 holiday season highlighted shifts in shopper behavior and retail strategies, writes Great Northern Instore’s Dan Sabanosh.

This latest survey provides a great read on the trends since the pandemic and how shopping evolves across a wide range of categories, writes Great Northern Instore's Dan Sabanosh.

As consumers embrace a new normal, they continue to seek goods and services that can improve their quality of life. This webinar explores health and well-being at retail, and how the category is evolving as shoppers' needs and preferences change. Webinar panelists also discuss the latest trends and marketing strategies to engage nutrition-conscious consumers.

Shoppers are turning to large and small grocers alike for healthy product assortments, meal solutions and multiple fulfillment methods. A panel of retail and brand executives dive into the latest activations in the grocery channel. The discussion includes the role of technology, how to drive success and meeting shoppers’ needs.

Retailers and brands are always looking for the best ways to surprise, delight and meet their shoppers’ needs. There is no one size-fits-all approach, but we examine some recent innovative store locations and their unique offerings that level up the in-store experience. Join a panel of industry experts as we discuss the latest in experiential retail, what resonates with consumers and what lies ahead.

Conducting this in-store shopping research again allows us to correlate 2022 and 2023 results, says Great Northern Instore's Dan Sabanosh.

The year 2022 brought uncertainty, inflation and some unexpected opportunities for the industry. Join a panel of retailers and brands as they recap their wins for the year along with how they innovated for consumers. The panelists also share their predictions and emerging solutions for 2023.

Our Retail Intel webinar series continues with a close look at the rise of healthcare and well-being at retail and how the category is evolving as consumers' needs and preferences continue to change. Joined by special panel guests, including the founder of PlantX and our returning subject matter expert from Great Northern Instore, we discuss the latest trends and marketing strategies to engage health-conscious consumers. We also touch on the current inflationary economic environment, how shoppers have been engaging with brands digitally versus in-store, and what new shopper behaviors are here to stay.

This Q&A highlights some of the key findings from the "The Evolution of the In-Store Shopping Experience" report from the perspective of Dan Sabanosh, Great Northern’s director of shopper marketing.