The State of Spend: 2025 Trends, Q3 Signals and What’s Ahead

8/13/2025

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Brands are facing ongoing uncertainty, from inflation and tariffs to shifting demand cycles, making it harder to plan, prioritize and confidently invest. With annual planning approaching and budgets becoming more fluid, marketers need grounded insights to help validate instincts and adapt to what’s ahead.

This expert-led session brings together real investment trends from the latest industry data across brand sizes and categories. We’ll explore what changed in the first half of the year, what we’re starting to see in Q3, and what brands may need to prepare for in Q4 and beyond.

You’ll get a look at:

How spend has evolved in 2025 across allocation, funnel priorities and retail media.
Early signals from Q3 that may indicate where spend is accelerating or pulling back.
Forward-looking indicators for Q4 and beyond, based on direct input from brand leaders.

Whether you're preparing 2026 plans, or pressure testing what’s working now, this session will help ground your next move with real benchmarks. Join us for a clear, data-backed perspective on where investment is heading and how to make confident, strategic moves in an uncertain market.

Speakers: