Consumer Engagement

P2PI's Patrycja Malinowska and SMG's Sam Knights and Sean Crawford reflect on this past year and what's to come in the commerce marketing industry.

The retailer next plans to incorporate virtual trials for additional hair categories, such as wigs, and is exploring how the virtual try-ons could be connected to in-store styling services.  

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

The convenience store chain also has remodeled stores in Alberta and Ontario, adding menu items and offering adult beverages.

Mark your calendar for Path to Purchase Institute awards programs for 2025.

After a 50-store trial, the Canadian grocer has ordered 5 million digital tags.

The industry is expanding, but there simply isn’t enough talent to support this growth … or dollars, writes SMG's Justin Sparks.

Mark your calendar for Path to Purchase Institute events in 2025.

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

Seven campaigns won OmniShopper Awards in five "Digital" categories.