Consumer Engagement

The company plans to retrofit more than 80 stores with its Elevate3 Ace experiential format.

The retailer is leaning on stores as omnichannel engines while sharpening marketing, digital and cultural engagement.

The shop-in-shops focus on Ontario wineries and include limited edition options.

In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.

Back-to-school shopping this year is a moment of emotional significance combined with stress. Brands that recognize this deeper purpose can build lasting loyalty.

Here are three strategies brands are using in uncertain economic times to stay competitive and culturally relevant.

Marketing VP Julia Galotto shares new marketing strategies founded on consumer research.

The co-op’s retailer media network and immersive store format are working in tandem to drive sales growth and deliver targeted engagement opportunities for brands.

Here's a snapshot of an industry leader from the P2PI member community.