P2PI’s third annual awards program honors top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by Jan. 31!
Kimberly-Clark’s Kleenex is helping consumers discover just how many tissues they’ll need to deal with heartbreak through a digital tool leveraging the Amazon Ads ecosystem.
Omnichannel integration, AI advancements and commerce media are in full swing, but collaboration is key to retail media's continued success, according to SMG's Sean Crawford.
In this webinar, EFI's Kerry Sanders explores and substantiates on-box advertising as an emerging ad channel with potential. The discussion includes categories, concepts and examples of OBA campaigns.
Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes.
Monster Energy tied in to the Oct. 25 release of Activision’s "Call of Duty: Black Ops 6" with a national campaign featuring activations at several retailers.
