Consumer Engagement

The siloed BevAlc network has typically kept suppliers blind to consumer behavior trends.

Learn how brands are fighting fraud and building stronger connections, writes The Coupon Bureau's Brett Watson.

The beauty company leverages data and emerging tech to improve its speed to market and build more cohesive brand experiences.

The new experience was designed to be food-forward, simplified and customer-centric.

Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels.

The move strengthens fulfillment capabilities, personalization and retail media opportunities for brand partners.

Kroger, Costco, Lidl, Target and others shared retail media-related advancements and news during the month.

Leaders from Molson Coors, Mark Anthony Group and Phusion Projects will share how they are leveraging data, technology and creativity to fuel growth in an increasingly complex marketplace.

The sister-owned oral-care brand leveraged Amazon Ads tools to scale awareness, conversion and loyalty.

Clinch will become the first third-party ad-serving solution to deliver ads to Amazon Ads’ “Custom Audiences” through a server-to-server integration.