Cross-Merchandising

The retailer has rolled out Apple at Target shops at more than 150 locations nationwide and launched free trials of Apple Fitness+ to loyalty members.

The cosmetics brand brought a line of licensed Harry Potter products exclusively to Ulta as part of an ongoing partnership with the beauty retailer.

Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy.

House of Drunk will offer personalized skincare consultations and unique experiences to consumers on Oct. 15-16.

The 6,000-square-foot Disney Encanto x Camp experience immerses children and families in Walt Disney Animation Studios' popular film.

Our gallery presents a sampling of eye-catching and effective in-store activations.

The exclusive in-store experience will feature co-branded interactive displays showcasing Peloton’s connected fitness equipment and select accessories.

Despite inflation hitting American consumers hard in 2022, recent research and earnings reports are indicating that back-to-school shopping generally remained resilient despite a softening economy.

E.l.f. Cosmetics this summer launched a gaming- and metaverse-inspired collection exclusively at Target.