Cross-Merchandising

Sales of beer, first-aid and coloring and office supplies spiked this summer as shoppers prepped for back-to-school and enjoyed outdoor grilling and recreational activities. 

DTC faux eyelash brand LoveSeen has launched a line of 95% recyclable, vegan lashes exclusively at Target.

The iced tea brand's airport lounge offers chic seating with Pure Leaf-inspired decor, surroundings and activities during the busy holiday season.

7-Eleven is running a “Fuel Your Football” sweepstakes and purchase incentive this fall that incorporates both American football and soccer.

Holiday campaign offers three-packs of mini pie garnishes as substitute for iconic orange wheel.

Kroger’s Fry’s banner activated its sponsorship of Major League Baseball’s Arizona Diamondbacks with its annual D-Backs Rewards program.

Johnson & Johnson is running a digital campaign across Kroger chain websites plugging an account-specific incentive to help shoppers prepare for the holiday season.

Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products.

Research details how Hispanic consumers behave collectively and across acculturation levels and age cohorts.

Rolling out in more than 2,400 stores, Walmart’s Netflix Hub offers shoppers a lower-priced streaming gift card and exclusive products inspired by popular TV shows and films.