Cross-Merchandising

Thought leaders from select Path to Purchase Institute partners give voice to the "Member Perspective." This time, hear from T&G Global's Jen Lessner.

A snapshot of industry leaders from the P2PI member community: Public Label Agency and Chomps.

Sales of sunscreen and tanning products and other warm-weather-themed SKUs — from pest control to hot dogs — spiked in May as shoppers prepped for summer. 

A study conducted by an independent third-party research firm revealed this campaign improved awareness of Michelin’s EV-specific tires by 70%.

The experiential retailer has joined forces with H&M to launch an interactive and educational style experience at Camp’s Columbus Circle store in New York.

Kraft Heinz and Pilot Flying J will mark the micro-holiday on July 20 with a summer-themed promotion including in-store freebies and special appearances of Oscar Mayer's hot dog on wheels.

General Mills’ Totino’s recently wrapped an account-specific sweepstakes at Walmart that supported the brand's desired positioning as the official snack of gaming.

It'Sugar will open new candy department stores in the U.S., including a pop-up store in New York's Times Square, and its first in Canada.