Shopper Intelligence

Leaders from Chomps, Walmart Connect, DoorDash, CVS, Albertsons, Nestle and elsewhere will take the stage at P2PI's annual event, June 2-4 in Chicago.

Cost and flavor are shoppers' two most important factors when purchasing outdoor cooking ingredients, according to Breaktime Media.

The Q2 survey highlights a consumer shift from general economic caution toward more aggressive cost-management, plus a look at summer gathering realities. Members can download the full report now.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

Brands that show up in key planning moments while shoppers browse online will earn a spot on the list and in the basket, a Kroger Precision Marketing report says.

Before consumers think about returning to school and routines, brands need to be ready to win during planning moments, according to a study by Chicory.

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.

Solution designed to help advertisers better understand retail media's impact.

The move protects the regional grocer's brand and simplifies marketing for its CPG suppliers.

Nearly two-thirds of consumers turn to Walmart or grocery stores to purchase their supplies, according to data from Breaktime Media.