Shopper Intelligence

Executives from Sunkist Growers, Ferrero and Placer.ai discuss how consumers are responding to the latest economic conditions, and which habits are changing as a result.

Marketers from around the world provide perspective on the path to purchase. Our report includes interviews with marketers from Brazil, Mexico, Panama, Spain, Switzerland and the U.K.

​​​​​​​Our proprietary research provides insights on in-store shopping habits and drivers, as well as the overall in-store experience.

Research examines the shopping habits of socially conscious consumers. Plus, a look at the effectiveness of promotions and holiday trends.

Consumption trade-offs: Research examines spending on discretionary general merchandise; plus, a look at snacking and candy purchasing.

This year's guide features in-depth profiles from 12 leading companies.

The Path to Purchase Institute's Q2 Commerce Quarterly report

More than 75% of consumers head to grocery stores or Walmart for their holiday needs, according to data from Breaktime Media.

The NPD Group shares insights into the booming prestige beauty category, others look closely at the buying mindset and habits of the sustainably conscious and … the drunk.

The Path to Purchase Institute fielded proprietary research examining the future of in-store retail that was initially available exclusively to members of the Commerce Executive Network.