Navigating Retail Media’s Expansion into Streaming and Connected TV
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Wednesday, December 10, 2025 11:00 AM EST
Retail media is expanding beyond traditional marketplaces into streaming, connected TV and shoppable content — where discovery and commerce converge. As new formats reshape how consumers find and buy products, brands must evolve their strategies to stay ahead.
This session explores the latest evolution of retail media, from discovery commerce to inventory expansion across platforms like Netflix and DoorDash. Learn how leading brands are testing, measuring and optimizing performance in this new landscape and what it means for planning and activation in 2026.
We’ll unpack how emerging ad formats, shifting shopper behavior and diversified inventory are transforming engagement and defining the future of omnichannel growth.
Speakers:
- Tommy Burton, VP of Partnerships, Pacvue
- Jackie Barba, Digital Editor, Path to Purchase Institute
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