Shopper Intelligence

The Path to Purchase Institute's latest proprietary consumer research examines how the BevAlc shopper journey has evolved post pandemic for the second consecutive year in 2023.

Offline marketing doesn’t have to be a dark funnel. This research report from Recess shares where your retail shoppers “hang out” in real life. See how you can leverage shopper data around these in-real-life behaviors to build more robust offline marketing programs — ultimately driving more sales both in-store and online.

As consumers weigh their purchases more carefully, creating a winning shopping experience is more important than ever. But what, exactly, does a winning shopping experience look like in the year ahead? And how can brands and retailers achieve it with ever-tightening budgets? This year’s Shopper Experience Index from Bazaarvoice has the answers.

Using in-store retail media to maximize shopper conversions

Just in time for the new year, InMarket’s 2024 Digital Marketing Playbook contains the 10 key strategies to maximize 2024 success. Download and unlock recommendations, including: The Post-Holiday Push, Interactive & Immersive Experiences, AI Everywhere and more!

Recent research from Kroger’s 84.51° data analytics subsidiary indicates that brands may be basing big business decisions on fundamentally flawed data.

To help marketers ensure their seasonal strategies are up for the occasion, InMarket’s annual playbook features 12 key strategies for 2023 holiday marketing success.

Executives from Sunkist Growers, Ferrero and Placer.ai discuss how consumers are responding to the latest economic conditions, and which habits are changing as a result.

Marketers from around the world provide perspective on the path to purchase. Our report includes interviews with marketers from Brazil, Mexico, Panama, Spain, Switzerland and the U.K.

​​​​​​​Our proprietary research provides insights on in-store shopping habits and drivers, as well as the overall in-store experience.