Shopper Intelligence

Market research firm Provoke Insights assesses the allure of impulse buying in the U.S. in its biannual trends study, while also suggesting marketing strategies to target these shoppers.

Dive into AdAdapted's survey of 1,000+ US shoppers, revealing how they engage with grocery retailers' digital platforms and retail media network (RMN) advertising. Learn why 68.6% of consumers make purchase decisions influenced by RMN ads and discover strategies to enhance your brand's digital presence.

Placer.ai leveraged historical and current foot traffic data and trade area analysis to understand the retail and dining landscape and reveal consumer trends likely to shape 2024 and beyond. Learn which segments have benefited most from the shifts of the past five years, how legacy brands are staying on top of current shopping and dining trends, and much more.

A keynote session and fireside chat with Whole Foods’ store design team leader exploring the future of grocery retail is among the in-store experience-related sessions we’ll have at the May 13-15 conference.

New Ways to Build Scale and Improve Performance at the Point of Decision.

The Path to Purchase Institute's latest proprietary consumer research examines how the BevAlc shopper journey has evolved post pandemic for the second consecutive year in 2023.

Offline marketing doesn’t have to be a dark funnel. This research report from Recess shares where your retail shoppers “hang out” in real life. See how you can leverage shopper data around these in-real-life behaviors to build more robust offline marketing programs — ultimately driving more sales both in-store and online.

As consumers weigh their purchases more carefully, creating a winning shopping experience is more important than ever. But what, exactly, does a winning shopping experience look like in the year ahead? And how can brands and retailers achieve it with ever-tightening budgets? This year’s Shopper Experience Index from Bazaarvoice has the answers.

Using in-store retail media to maximize shopper conversions

Just in time for the new year, InMarket’s 2024 Digital Marketing Playbook contains the 10 key strategies to maximize 2024 success. Download and unlock recommendations, including: The Post-Holiday Push, Interactive & Immersive Experiences, AI Everywhere and more!