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Shopper Intelligence

  • Advantages of New Players in the Retail Media Space

    This location analytics report explores the brick-and-mortar potential of Costco's and Wawa's new retail media networks. Discover key advantages these retailers offer, the regional dominance of Costco in wholesale club visits, how Wawa's expansion can help partners reach diverse audiences, and more.
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  • A Great Read on Shopping

    This latest survey provides a great read on the trends since the pandemic and how shopping evolves across a wide range of categories, writes Great Northern Instore's Dan Sabanosh.
  • Evolution of the In-Store Shopping Experience

    Our proprietary research examines the factors that impact shoppers’ satisfaction with the in-store experience, reinforcing areas of opportunity for brands and retailers.
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  • Consumer Spending Trends Leading Up to Memorial Day

    New data from Consumer Edge highlights how inflation is impacting consumer spending, including positive signs for warehouse clubs and books.
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  • P2PI Research: Evolution of the In-Store Shopping Experience 2024

    P2PI members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.
    Evolution of the In-Store Shopping Experience 2024
  • The Impulse Buying Trend: Spontaneous Consumer Behavior Insights

    Market research firm Provoke Insights assesses the allure of impulse buying in the U.S. in its biannual trends study, while also suggesting marketing strategies to target these shoppers.
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  • Retail Media And The CPG Consumer

    Dive into AdAdapted's survey of 1,000+ US shoppers, revealing how they engage with grocery retailers' digital platforms and retail media network (RMN) advertising. Learn why 68.6% of consumers make purchase decisions influenced by RMN ads and discover strategies to enhance your brand's digital presence.
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  • Meeting 2024's Consumer

    Placer.ai leveraged historical and current foot traffic data and trade area analysis to understand the retail and dining landscape and reveal consumer trends likely to shape 2024 and beyond. Learn which segments have benefited most from the shifts of the past five years, how legacy brands are staying on top of current shopping and dining trends, and much more.
    Meeting_2024s_Consumer
  • P2PI Adds Whole Foods to Future Forward Agenda

    A keynote session and fireside chat with Whole Foods’ store design team leader exploring the future of grocery retail is among the in-store experience-related sessions we’ll have at the May 13-15 conference.
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  • Cracking the Code on Incrementality in Brick-and-Mortar

    New Ways to Build Scale and Improve Performance at the Point of Decision.
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