Samantha Nelson
ARTICLES BY THIS AUTHOR
- 9/25/2025
How Beverage Teams Can Improve On-Shelf Availability at Scale
Out-of-stocks can be a problem for all brands, but it's a particular challenge in the beverage category where consumers are typically looking to fulfill an immediate need and have plenty of options if their first choice is unavailable. - 9/23/2025
Mountain Dew Infinite Swirl Returns to 7-Eleven
7-Eleven and PepsiCo’s Mountain Dew reinforced their shared commitment to appealing to novelty-seeking shoppers by bringing back the exclusive Infinite Swirl tropical fruit punch flavor they launched last summer. - 9/18/2025
How Mini Melts Launched a Slurpee Flavor at 7-Eleven
Beaded ice cream brand Mini Melts, in the midst of a brand refresh and retail expansion, was looking to reach 7-Eleven shoppers with a tried-and-true tactic: a new SKU based on the convenience store chain’s beloved Slurpee drink. - 9/15/2025
Target Taps Influencers to Woo Gen Z, Boost Beauty Offerings
YouTube and Twitch content creators launched personal care collection Tone exclusively at the mass merchant this summer. - 9/11/2025
Spotlighting Limited Edition Oreo Selena Gomez P-O-P
A look at the retail launch of the limited edition, horchata-inspired cookies from Mondelez International’s Oreo and singer and actress Selena Gomez. - 9/4/2025
How Ulta Celebrated Pride Month
A look back on how the retailer elevated brands in June that support LGBTQ+ causes. - 9/2/2025
Kraft Heinz Promotions Entice Sobeys Shoppers
Kraft Heinz Co. has encouraged Sobeys shoppers to stock up with a series of bulk-purchase incentives. - 8/28/2025
Benefit Cosmetics Sent Ulta Shoppers on a Vacation
Benefit Cosmetics ran a “Pink Dream” summer sweepstakes at Ulta Beauty awarding 10 winners $10,000 travel vouchers. - 8/27/2025
How Band-Aid Brought The Met Collection to Target
Kenvue teamed with The Met to launch a limited-edition Band-Aid collection exclusively at Target. We dive into the campaign’s marketing and the brand's ongoing partnership. - 8/26/2025
Exclusive Kendra Scott Collection Gets the Spotlight at Target
A new exclusive jewelry collection from Kendra Scott is getting the spotlight in Target stores.
