Samantha Nelson
ARTICLES BY THIS AUTHOR
- 7/4/2024
Jake Paul Launches Personal Care Brand at Walmart
The professional boxer and social media influencer launched W, a personal care brand for men, exclusively at Walmart in June. - 7/1/2024
Therabody Turns to Stellar for Immersive Retail Showcase
When Therabody wanted to launch its products in third-party retailers in the U.K., the fitness and wellness brand turned to experiential agency Stellar Global. - 6/25/2024
Lego Drives Aston Martin Exclusive Into Walmart
Through its partnership with the Aston Martin Aramco Formula One team, Lego team brought a 564-piece set to Walmart in June. - 6/24/2024
AriZona Brings Cherry Lime Rickey Back to 7-Eleven
AriZona Beverages has revived its fan-favorite Cherry Lime Rickey flavor, a 7-Eleven exclusive, 12 years after it initially launched. - 6/19/2024
Kimberly-Clark Launches Liv by Kotex Exclusive at Target
The manufacturer promoted the launch with a minute-long film that advocated for celebrating Mother’s Night Out the day before Mother’s Day - 6/17/2024
ShopRite Campaign Promotes Brands, Private Labels for Memorial Day
ShopRite kicked off summer marketing ahead of Memorial Day with a “Fill the Grill” campaign. - 6/12/2024
Walmart Canada Helps Promote CPGs' Sweepstakes
The retailer's website has showcased several national sweepstakes with display ads and on brand pages. - 6/9/2024
Walmart Canada Spotlights Hellmann's Summer Getaways
Walmart Canada helps promote a national sweepstakes from Unilever’s Hellmann’s ahead of Victoria Day. - 6/5/2024
Izzy & Liv Brings 'Bridgerton' to Target
Lifestyle brand Izzy & Liv tied in to the May 16 premiere of Season 3 of Netflix’s “Bridgerton” by launching a licensed collection of home decor items and women’s apparel exclusively at Target. - 6/3/2024
7-Eleven Helps Celebrate Tetris' 40th Anniversary
7-Eleven partnered with The Tetris Co. for a sweepstakes and themed apparel collection celebrating Tetris’ 40th anniversary.
