Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 3/10/2025
P-O-P Spotlight: Brands Promote Sweepstakes
We showcase a sampling of displays and signage that leverage sweepstakes as part of the in-store activation. - 3/10/2025
Learn at Your Own Pace With P2PI's Commerce Marketing Program
Our online training resource, available exclusively to P2PI members, addresses the industry's latest shopper marketing topics. - 3/5/2025
Lowe's, Home Depot Roll Out AI Assistants
The home improvement rivals launched similar AI tools to help shoppers with home projects and advice. - 3/5/2025
Chomps Study Highlights Unmet Demand for Protein Snacks
The study found high-protein snacks make up only 19% of the U.S. snacking market. - 3/4/2025
Retail Media Summit 2025: Unlocking the Future of Commerce & Consumer Engagement
From standardization and non-retailer-owned media networks to emerging channels and technologies, see what's in store for our May 6-8 event. - 3/3/2025
Learn to Master Retail Presentations in March 19 Learning Lab
P2PI members can attend an educational webinar revealing insider strategies to help brands craft pitches that don’t just inform but persuade retailer partners. - 3/3/2025
Korean Beauty Retailer Olive Young Pilots Multilingual Shopper Service
CJ Olive Young is testing a personalized service at a flagship store in Seoul frequently visited by international shoppers. - 3/3/2025
M&M’s to Throw Nostalgic Sleepover in Times Square Store
See how the brand is highlighting the launch of its rewards program and encouraging sign-ups through a sweepstakes. - 3/3/2025
Ulta Unveils Experiential Event Uniting Beauty Community
Learn about “Ulta Beauty World,” happening this spring in San Antonio. - 3/2/2025
Top Retail Media Stories From February 2025
P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.
