Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/10/2024
Nespresso Opens Workshop-Style Boutique in Montreal
Located in a shopping mall, the store offers an immersive, local and personalized experience that emphasizes the art of coffee-making. - 6/10/2024
Walmart to Bring Digital Shelf Labels to 2,300 Stores
By 2026, more store associates will be able to manage pricing, inventory, order fulfillment and customer interactions using a mobile device. - 6/10/2024
DoorDash Expands Retail Media, BevAlc Solutions
The latest moves include a first-of-its kind integration with MikMak, new sponsored products ads for alcohol brands, and occasion-branded campaigns. - 6/10/2024
Preview Our Packed Agenda for Retail Media Summit
The program for our June 25-27 event features retail media experts and thought leaders from Hy-Vee, CVS Media Exchange, Roundel, Vibenomics, Shipt, Grocery TV, Chobani, Boots UK and more. - 6/10/2024
Activation Gallery: Drugstore Beauty
Drugstore leaders CVS Health, Walgreens and Rite Aid have elevated merchandising, marketing and expanded assortments — particularly in emerging subcategories — to drive competition with retailers such as Sephora and Ulta Beauty. - 6/10/2024
In-Store Experience: The Largest Wawa
This location in Philadelphia shows off why its fans/customers love the expanding convenience chain so much. - 6/6/2024
Deadline EXTENDED for Women of Excellence Nominations
We're keeping the nomination window open through Friday, June 14, for our ninth-annual awards program. - 6/6/2024
Albertsons Introduces Non-Endemic Ad Space
Through a partnership with Rokt, Albertsons Media Collective is advertising products and services not sold at its stores across 11 of its supermarket chain websites. - 6/5/2024
Where & How Social Commerce is Thriving
A Smarty study reveals that 43% of U.S. adults purchased something because of a targeted ad on social media. The survey also examines how social is influencing generations, recommendations and privacy. - 6/5/2024
AB InBev, Oreo & Omnicom at Top of 2023 Global Effie Index
The 13th annual ranking of companies behind the “Most Effective” marketing initiatives names multiple P2PI members, including Mondelez’s Oreo, which entered the top 5 for brands for the first time.
