How the LGBTQ+ Community Feels About Ads Representing Them
Recent research from Collage Group shows that most LGBTQ+ consumers think brands’ efforts to woo their demographic come across as insincere.
- Member Exclusive
Love Wellness Women’s Health Brand Arrives at Walmart
Love Wellness, a DTC women’s wellness company focused on personal care, staged experiential events and leaned on in-store and digital activity to celebrate its launch at Walmart in the summer.
Safeway Collaborates with YouTuber MrBeast
With the help of multiple brand sponsors, the retailer created a fully stocked mock grocery store as the site for MrBeast's latest video challenge, "Survive in a Grocery Store."
Introducing Retail Media Summit Canada
On Feb. 6, 2024, P2PI will bring an event designed to help CPGs, retailers and marketing professionals navigate the complicated retail media arena to Toronto.
PetSmart Offers In-Store Photos with Santa
The retailer is luring shoppers to stores by offering pet parents a festive photo opportunity for their dog or cat as well as extra incentives for participating loyalty members.
Instacart Partners With Peacock
Peacock Premium is now available for free to all Instacart+ subscription members in the U.S.
Walmart Canada Invests $1 Billion to Modernize the Shopper Experience
$300 million this year is for store renovations, including clearer navigation, new aisle markers and enhanced signage and displays at 55 locations, among them the retailer's “store of the future” in Ontario.
- Member Exclusive
Revolution Puts 'Elf' on Walmart's Shelves
Revolution Beauty tied in to the 20th anniversary of the Warner Bros. movie by launching a cosmetics collection inspired by the Christmas film exclusively at Walmart on Nov. 4.
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Retail Media Unplugged Video Series
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What Retail Media is Missing
Execs from Adsta, Kraft Heinz and Bob Evans Farms come together to cut through the noise surrounding retail media networks and reveal essential insights to help CPGs navigate the space strategically.
