Whole Foods Gets a Taste of France

Whole Foods Market is partnering with the French Ministry of Agriculture to spotlight the country's wine and cheese.In stores, ceiling signs mapping out the country's wine regions accompany table displays stocking French wines. Stanchion signs providing a similar map for cheese were spotted at some stores, but were removed after outcry on social media that many of the locations were inaccurate. Nearly 200 stores also are hosting wine classes or tasting events spotlighting wines, cheeses and preserves during the course of the campaign, which runs from Aug. 30 to Oct. 31.“Whole Foods Market is on a mission to provide shoppers with interesting, delicious and high-quality wines, and provide a sense of discovery in the process,” Whole Foods senior global coordinator of beverage Doug Bell said in a media release. “The wine regions of France create the perfect opportunity for people to explore unique terroirs and superb winemakers, and hopefully find some new favorites along the way.”A concurrent "Made in France, Made with Love" sweepstakes awards a trip to France for a five-day cruise on the MS Seine Princess. Consumers enter through a promotional page operated by Rochester, NY-based U.S. Sweepstakes & Fulfillment.A Sept. 22 post on the retailer's Whole Story blog, an ad in a Sept. 25 email and multiple updates on the French Ministry of Agriculture's Facebook page promote the campaign.

Whole Foods Gets a Taste of France

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