Meyers, a printing company that designs and manufactures packaging, labels and retail displays, has received the 2022 New Jersey Packaging Executives Club (NJPEC) “Package of the Year” award in the Sustainability Health & Beauty category. The Minneapolis-based solutions provider was recognized for packaging it created for each of the four fragrances in Ulta Beauty’s private-label Eau de Toilette (EDT) purse sprays collection.
The NJPEC annual awards program recognizes industry excellence that meets the criteria of design excellence, shelf impact, uniqueness, cost effectiveness and graphic presentation.
Meyers’ Ulta packaging created leveraged responsibly sourced materials with unique production methods, creating an eye-catching shelf presence at a cost-effective price, according to a media release. The company created packaging for all four fragrances in the collection: sugared vanilla, island breeze, coconut cream and black salt vanilla.
Michael Dillon, chief revenue officer at Meyers, said in the release that its fragrance packaging for Ulta is unlike anything they’ve produced before.
“We created a pearlescent packaging stock using specialized coatings, instead of purchasing already pearlescent paper,” he said. “This led to a nearly 10-times savings in cost that was beautiful and perfectly complemented the brand’s well-priced beauty products.”
“I’ve worked with Meyers since 1988, taking them to every company I’ve worked with,” Jael Dalessandro, senior operations and compliance officer at Ulta, added. “In terms of packaging, Meyers always comes up with new technologies and new ways we can be more recyclable. That innovation and their commitment to quality and customer service is so impactful for us as a company and really helps us be an industry leader when it comes to sustainability, and makes our products stand out from a standpoint of beautiful aesthetics.”
The purse sprays packaging was custom designed to hold the small item upright while being stable on the shelf. Leveraging Meyers’ sustainability focus, the package was created using Forest Stewardship Council (FSC)-certified materials at a sustainable green printing partnership-certified facility. One hundred percent of the electricity used to manufacture the packages was carbon-free and renewable.
The printing of the package was done on a digital-flexo-hybrid press that includes both traditional flexographic print and digital print. Meyers says this manufacturing process for folding carton packages is “exceptionally rare” and strikes a balance between managing costs and quality.