With retail media accounting for 1-in-5 digital ad dollars spent in Canada in 2023, Loblaw that same year launched its own retailer media network, Advance powered by Loblaw.
Albertsons Media Collective taps in to purchase data from more than 100 million shoppers across the country, including more than 30 million members of the company’s loyalty program.
The Canadian retailer activated its sponsorship of Team Canada at the 2024 Paris Olympic and Paralympic Games with its third “Feed the Dream” campaign.
Loblaws has partnered with Nestle Purina’s Purina One to provide multiple bulk-purchase offers for members of the retailer’s PC Optimum loyalty program.