Among its Oct. 1 announcements, the retailer has expanded availability of its new self-serve insights integration with Walmart Connect, and it will rebrand Walmart Luminate to “Scintilla” next year.
While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found.
Financial terms are not being disclosed but the deal has closed. The partnership will allow the two companies to offer their clients end-to-end commerce solutions.
Snipp Interactive created an infographic spotlighting key areas of shopper marketing that are being impacted by AI and examples of companies innovating in these areas.