Digital Commerce

New measurement capabilities developed with Koddi give brands greater visibility into campaign impact and incremental sales.

The partnership brings digital-style performance tracking to in-store campaigns across RedMedia.

The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

May 22, 2025 Webinar: Join our webinar to unlock retail media with digital circulars replacing static weekly ads.

Criteo's new solution integrates video, display and sponsored product ads into one unified platform for retail media.

Goodway Group's Tim Hurd explains why CMOs need to shift their focus past simply getting consumers to their website, landing page or product detail page.

Lyft's latest partnership takes digital retail media beyond traditional online storefronts.

Here are steps organizations can take to leverage this significant growth driver, writes Adam Skinner of Epsilon.

Walmart will beta test a solution in the next few months that allows select Walmart Connect advertisers to directly plug in and access Vizio connected TV inventory.