Digital Commerce

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

A U.S. pilot program collapses the funnel between inspiration, product selection and checkout.

CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences.

Following Walmart, Target and Kroger, the grocer is leveraging AI to streamline trips and enhance digital engagement.

More than 175 stores across the country now offer delivery, including both one-hour and a bulky-item solution.

The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.

Kroger, 7-Eleven, Southeastern Grocers, Amazon and others shared retail media-related advancements and news during the month.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

The retailer's partnership with Swiftly builds on momentum within the convenience channel.