Digital Commerce

Behind the scenes, AI quietly powers everything from inventory planning to digital discovery, fueling what Target calls a "multiplier for growth and creativity."

VML's Hugh Fletcher explains how the appetite for in-store immediacy and strategic use of technology is having an effect across channels.

Read about Technology winners Jacqueline Corbelli, Susmita Ghose, Stephanie Jensen and Donna McGuckin.

Read about Industry Impact winners Tammy Ackerman, Barbara Connors, Cristina Costa, Asli Karacula, Jessica McWade and Jennifer Peters.

On-Demand Webinar: Join Placer.ai and P2PI as we explore the latest visitation trends across banners and store formats, uncover what’s driving shopper missions today.

From ChatGPT-powered shopping to workforce certifications, Walmart continues to scale AI across its operations and shopper experience.

Here's a snapshot of an industry leader from the P2PI member community.

The Trade Desk and Koddi's initiative is designed to simplify how advertisers plan and activate full-funnel campaigns.

How consumers discover products has fundamentally shifted, and Pacvue is planting its flag as a key player in social and conversational commerce to meet them there.

Albertsons, BP, Kroger, P2PI and others shared retail media-related advancements and news during the month.