Data & Analytics

Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty.

Consumers are turning to Amazon and grocery stores to meet their needs, according to data from Breaktime Media.

BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data.

Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer.

The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase.

A cookie-less world is here. Are you prepared?

Kroger’s in-house data shop has created a solutions team and related venture, 84.51° Labs, to help advance how shoppers engage in the retail experience.

NielsenIQ VP Harvey Ma shares his thoughts on the online shopping journey before he speaks next month at P2PI LIVE in Chicago.

Advertisers using Permission.io's DSP can coordinate Web3 user engagement within the larger marketing ecosystem and gather insights through Treasure Data.