Data & Analytics

The developments include upfront strategies and measurement innovation, writes executives from G-Comm.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The BJ’s Wholesale Club executive has built a retail media program from the ground up.

Just another example of how Amazon is diversifying its footprint and doubling down on grocery.

These self-service retail solutions were designed to address key challenges CPG brands and retailers encounter, including labor shortages, theft and shrinkage.

This growing global alliance was created to help marketers enhance retail media performance in real time with metrics like total share of search and out-of-stock data.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

In this one-hour Learning Lab education course, Amanda Wolff, CRO of Jenda and board member at Firstmovr, explores the impact of product relevance on retail media performance metrics, as well as how relevance is fueling emerging technologies in the retail search landscape.

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. 

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.