Customer Experience

With linear TV on the decline and retail media emerging as the center of the advertising universe, Andrew Lipsman opened P2PI’s Storefronts with a call to action for brands to recognize the reach and creative opportunity the physical store offers.

Ryan Cliffe shares how CPGs can balance revenue-focused performance with long-term brand building.

Snipp Interactive created an infographic spotlighting key areas of shopper marketing that are being impacted by AI and examples of companies innovating in these areas.

The membership-based online grocer is leveraging Instacart’s Carrot Ads technology to run and sell ad placements for brands on its own e-commerce site and app.

The premium ad placement is now available across the retailer media network’s entire Partners Club network and its self-service platform.

The retailer/distributor partners to sell snacks and plans updates to speed order fulfillment.

Research from CoolerX finds that 82% of consumers think content shown on digital in-store screens is memorable and relevant.

The convenience chain's pop-up events kicked off with an emerging country artist at a store in Bethel Park, Pennsylvania. They will travel to other locations through September.

The Asian grocery chain based in Canada will open its third U.S. store in 2025, and it'll include a Chinese crepe station and a dim sum and street food section.

Yuni Baker-Saito explains why he thinks contextual media is better for advertisers, and how Chicory evolved from a shoppability-focused company to an end-to-end contextual commerce media platform.