Collaboration

Uber Intelligence lets brands combine anonymized Uber data with their own customer information to better understand movement, dining and ordering behaviors.

The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.

The retailer's partnership with Swiftly builds on momentum within the convenience channel.

SEG’s solution replaces static PDFs with interactive, dynamic circulars featuring video and recipes, with more enhancements to come.

It’s the latest step in the convenience retailer’s broader effort to elevate its brand, unify its marketing approach and modernize the customer experience.

The conversational experience blends discovery, curation and checkout, and it reflects a broader shift happening in retail.

The clean room integration ties premium video impressions to in-store and digital sales.

Industry leaders argue the future of growth depends on connecting marketing, supply chain and finance inside unified AI planning systems.

The curated vignettes, now live in select markets, highlight the growing trend of immersive, cross-category retail experiences.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.