Inmar, Upshop Connect Retail Media With In-Store Execution New collaboration aligns digital campaigns with store-level fulfillment. Vallarta Supermarkets Adds Digital Signage in Stores The Latino-focused grocer is rolling out bilingual media touchpoints at 15 California stores this summer. Circle K Rolls Out Nationwide Alcohol Cash-Back Program While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app. Pentaleap, Skai Partner to Help Retailers Scale Retail Media Efforts The partnership connects supply and demand for more efficient campaign activations. Gelson's Looks to AI-Enabled Store Upgrades to Help Compete With Larger Chains The regional grocer is rolling out Upshop’s platform to enhance forecasting, foodservice production and on-shelf availability. A Closer Look at H-E-B’s Self-Service Retail Media Launch Following a quiet April rollout, the grocer shares how new tools are streamlining execution and meeting growing CPG demand for flexibility. Retail Media's Next Act: Driving Growth with Data, Identity and Collaboration Here are the areas where marketers should be focusing now, writes Joe Frick of G-Comm. Costco, Shipt, Albertsons Adopt Auction-Based Display Ad Tech The retailers will leverage a new Criteo solution, designed to add flexibility to retail media display buys. Kroger, Amazon Ads Partner With Roku to Enhance CTV Marketing The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP. If You Want to Accelerate Retail Media, Go Pick an Order Ditching the silos and better understanding the flywheel can unlock growth, writes Adam Stave of Swish Brand Experiences. 1 2 3 4 5 Next Last
