How Opella Uses Portfolio Promotions & Sweepstakes to Drive Engagement & Sales

This free webinar features Marlo Yates from Opella, and Kelly McKay from The Krazy Coupon Lady. They will share valuable insights into Opella’s successful approach to running portfolio promotions and sweepstakes, driving engagement and sales across its various retailers. Discover how to use consumer promotions to connect with shoppers at any stage of their buying journeys by leveraging trusted content across multiple channels and tactics.

Key Insights:

• An in-depth look at the planning and execution of portfolio and sweepstakes promotions.

• Effective strategies to engage consumers across different platforms and tactics.

• How to leverage consumer feedback to refine and improve promotional efforts.

• Real-world case study from The Krazy Coupon Lady collaboration.

Speakers:

• Marlo Yates, Senior Manager, Shopper Engagement U.S., Opella.

• Kelly McKay, Head of CPG and Affiliate Sales, The Krazy Coupon Lady 

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