Earning Shopper Loyalty in Highly Regulated CPG Categories
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Thursday, February 27, 2025 2:00 PM EST
Consumer loyalty programs in CPG are gaining steam as brand marketers find value not only in fueling the customer journey but also in the insights found in permissioned customer data. But what about certain segments of CPG where regulations prevent traditional loyalty program mechanics — like points and rewards for purchase? How do loyalty programs in regulated spaces generate value for both the consumer and the brand?
Regulated CPG industries (for example alcohol, tobacco and gaming) face unique challenges and opportunities when launching programs to responsibly raise brand awareness and reward loyalty. From online sweepstakes and contests to fully integrated campaigns to multi-channel loyalty programs, seamless delivery is challenged by rules that vary from one state to another.
Join Brandmovers' team of loyalty and promotions experts, who will share examples of where and how their clients in regulated industries are creating success. Attendees will gain insights into the strategies and technologies that generate results and learn how to navigate the complexities of compliance and regulation without compromising the consumer’s experience.
You will learn:
- Why unifying consumer value delivery matters in CX, especially in regulated CPG categories.
- Best practices from real client examples that illustrate how loyalty drives critical KPI even when not all states are treated equally.
- Do’s and Don’ts when it comes to designing, communicating and delivering omnichannel campaigns in regulated markets.
Note: This webinar will not deliver legal advice or tackle questions about legal interpretations of specific regulations. All attendees who are considering implementing loyalty programs for brands in regulated markets are encouraged to consult with their company’s legal counsel prior to launching any kind of reward or loyalty initiative.
Speakers:
Chris Galloway, EVP, Strategy & Design, Brandmovers
Mercedes Pazmino, Account Director, Brandmovers
Rick Krisburg, EVP, The A Team - A Brandmovers Company
Charlie Menchaca, Managing Editor, Path to Purchase Institute
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