Digital Marketing

Jason Goldberg, chief commerce strategy officer at Publicis Groupe, shares how he thinks AI shopping assistants like Perplexity’s "Shop Like a Pro" will transform commerce and retail media.

Target partnered with 11 petfluencers to launch its first collection for pets and pet lovers on Sept. 21.

Procter & Gamble’s L. launched a limited-edition collection of period care products with designs from Mexican illustrator Marisol Ortega at Target in October.

CMX Private Marketplace helps brands manage Sponsored Product campaigns with expanded targeting capabilities and offline sales insights.

The actor, author and influencer launched a collection of kitchen products, snacks and gifts exclusively at Target on Sept. 29.

The solution is designed to help CPG brands create an always-on, interactive destination to engage and reward shoppers.

Reddit advertisers can now access InMarket Lift Conversion Index insights to measure campaign impact, including store visits and sales lift.

Andrew Lipsman put the focus on in-store retail media during his day two keynote Thursday at P2PI LIVE & Expo, discussing the inevitability of stores’ digital future.

Join our webinar to discover how brands are blending traditional methods with digital innovation to stay ahead of trends and remain relevant in today's fast-paced world.