Unpacking the State of Retail Media
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Thursday, March 6, 2025 2:00 PM EST
While retail media’s meteoric rise is undeniable, the landscape has never been more complex. Marketers are tasked with navigating more channels, publishers, formats, technologies and approaches than ever before in order to unlock demand and drive growth.
Recognizing this, Skai once again tapped P2PI to produce its 2025 State of Retail Media report, surveying consumer goods brands and agency executives to get a much-needed window into what matters most to them, where they’re investing, how they’re shifting strategies and tactics, and what they’re most concerned about.
In this webinar, join Nich Weinheimer, Skai's executive vice president, strategy, as he unpacks the key takeaways from this year's report with P2PI's Cyndi Loza.
Topics include:
- Components of successful retail media strategies
- Retail media incrementality measurement
- Accelerators and barriers to investment
- Expected impact of AI on retail media strategy
- E-commerce tech stack solutions
Speakers:
- Nich Weinheimer, EVP, Strategy, Skai
- Cyndi Loza, Senior Editor, P2PI
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