Unlocking On-Box Advertising: An Emerging & Effective Ad Channel

Let's face it – digital advertising can get oversaturated. How can brands cut through the clutter and stay top of mind? In order to be successful, they can turn to emerging channels and activations. Data indicates packaging, specifically e-commerce packaging, is a more effective communications channel than traditional ad channels. This webinar will explore and substantiate on-box advertising (OBA) as an emerging ad channel with potential. The discussion will include categories, concepts and examples of OBA campaigns. Finally, a case study will demonstrate how OBA can result in sales lift, a better customer experience and even better reviews.

Speaker:

• Kerry Sanders, VP, Market Development, EFI

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